Multilevel aligned empirical studies of ideation: Final results

Jami J. Shah, Steven M. Smith, Noe Vargas-Hernandez

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations

Abstract

The overall objective of the study is to gain an insight into design ideation. Towards that goal we are empirically evaluating the effectiveness of design ideation methods. Key components of ideation methods have been identified and effectiveness metrics have been developed. This paper presents experimental results conducted on six ideation components (Provocative Stimuli, Suspend Judgment, Flexible Representation, Frame of Reference Shifting, Incubation, and Provocative Stimuli). These experiments were conducted simultaneously at the Design (Engineering) and Lab (Cognitive Psychology) levels; a previously developed experimental procedure considered the alignment of experiments at these two levels. The understanding of ideation components was improved (some are stronger, some are easier to manipulate, interactions are complex, etc.). Data collected revealed that some ideation components have similar effects and could be grouped into higher-level (ideation) principles according to their effects. A distinction was made between process and outcome metrics and it was found that outcome metrics were harder to improve than process metrics. A correlation was also found between quality and quantity, this supports the widely accepted belief that generating more ideas increases the chances of obtaining higher quality ideas.

Original languageEnglish (US)
Title of host publicationProceedings of 2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Print)079183784X, 9780791837849
DOIs
StatePublished - 2006
Event2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006 - Philadelphia, PA, United States
Duration: Sep 10 2006Sep 13 2006

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume2006

Other

Other2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006
CountryUnited States
CityPhiladelphia, PA
Period9/10/069/13/06

ASJC Scopus subject areas

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

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    Shah, J. J., Smith, S. M., & Vargas-Hernandez, N. (2006). Multilevel aligned empirical studies of ideation: Final results. In Proceedings of 2006 ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference, DETC2006 (Proceedings of the ASME Design Engineering Technical Conference; Vol. 2006). American Society of Mechanical Engineers (ASME). https://doi.org/10.1115/detc2006-99642