Moving From practical application to expert craft practice in organizational communication: A review of the past and OPPT-ing into the Future

Sarah J. Tracy, Matthew C.J. Donovan

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Abstract

This essay reviews practical application activities performed in the field of organizational communication and poses an alternative approach for creating organizations and employees that flourish and can meet the demands of tomorrow. Much of the discipline's practical application efforts have been focused on analyzing problems and focusing on epistemological and conceptual issues-activities that have been appropriate for creating communication competence, but have fallen short in motivating higher levels of proficiency and expertise. This essay creates a case for how the field might valuably move toward other ways of creating transformed practice not through application of organizational communication knowledge, but via an approach that incorporates practical wisdom, critical self-reflexivity, appreciative inquiry, improvisation, sensemaking/breaking/giving and craft practice.

Original languageEnglish (US)
Title of host publicationTransformative Practice and Research in Organizational Communication
PublisherIGI Global
Pages202-220
Number of pages19
ISBN (Electronic)9781522528241
ISBN (Print)1522528237, 9781522528234
DOIs
StatePublished - Jul 12 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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