Modern family: Product placement

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

Although television is overwhelmingly a commercial medium, audiences still expect boundaries between commercials and program content, particularly in narrative programming. Kevin Sandler examines an interesting case of product integration: the controversy that surrounded an episode of the hit sitcom Modern Family, the narrative of which conspicuously centered on Apple's iPad just days before that device became available for purchase.

Original languageEnglish (US)
Title of host publicationHow to Watch Television
PublisherNew York University Press
Pages253-261
Number of pages9
ISBN (Print)9780814729465, 9780814745311
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Arts and Humanities(all)

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