Abstract
The effect of television food advertising on children's diets is examined, after controlling for other potentially important dietary influences. The investigation utilizes a structural equation model estimated on cross-sectional data. Long-run effects of television food advertising are detected, but their impact is found to be very small in comparison with that of other effects.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 173-199 |
| Number of pages | 27 |
| Journal | Current Issues and Research in Advertising |
| Volume | 6 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1983 |
| Externally published | Yes |
ASJC Scopus subject areas
- Marketing