Modeling the impact of television food advertising on childrens diets

Research output: Contribution to journalArticle

45 Scopus citations

Abstract

The effect of television food advertising on children's diets is examined, after controlling for other potentially important dietary influences. The investigation utilizes a structural equation model estimated on cross-sectional data. Long-run effects of television food advertising are detected, but their impact is found to be very small in comparison with that of other effects.

Original languageEnglish (US)
Pages (from-to)173-199
Number of pages27
JournalCurrent Issues and Research in Advertising
Volume6
Issue number1
DOIs
StatePublished - Mar 1983
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

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