Mode effects in cultural domain analysis

Comparing pile sort data collected via internet versus face-to-face interviews

Clarence C. Gravlee, Chad R. Maxwell, Aryeh Jacobsohn, Harvey Bernard

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This article tests whether collecting pile-sort data online produces results similar to those obtained with face-to-face methods. We collected pile sorts from 227 university students in the cultural domain of emotions. To test for mode and design effects, we randomly assigned participants to faceto- face or internet modes and to either a 15- or 30-item sort. We found no evidence of mode effects in semantic structure, but the level of agreement among respondents varied by mode, depending on the number of items in the task. Agreement was higher among online respondents in the 15-item task but among face-to-face respondents in the 30-item one. Because the central purpose of pile sorting is to elicit semantic structure, we conclude that online data collection is a viable option for most researchers, but the mode effect in level of agreement implies that other design elements may affect comparability of face-to-face and web-based methods.

Original languageEnglish (US)
Pages (from-to)165-176
Number of pages12
JournalInternational Journal of Social Research Methodology
Volume21
Issue number2
DOIs
StatePublished - Jun 24 2018

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cultural analysis
Internet
interview
semantics
emotion
university
evidence
student

Keywords

  • Cultural domain analysis
  • Mode effects
  • Pile sort

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Mode effects in cultural domain analysis : Comparing pile sort data collected via internet versus face-to-face interviews. / Gravlee, Clarence C.; Maxwell, Chad R.; Jacobsohn, Aryeh; Bernard, Harvey.

In: International Journal of Social Research Methodology, Vol. 21, No. 2, 24.06.2018, p. 165-176.

Research output: Contribution to journalArticle

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