Mitigating supplier integration's challenges in NPD: The role of modular design competence

Fabrizio Salvador; Veronica H. Villena

doi:10.5464/AMBPP.2011.252.a

Mitigating supplier integration's challenges in NPD: The role of modular design competence

Research output: Contribution to conference › Paper › peer-review

Abstract

Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

Original language	English (US)
DOIs	https://doi.org/10.5464/AMBPP.2011.252.a
State	Published - 2011
Externally published	Yes
Event	71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011 - San Antonio, TX, United States Duration: Aug 12 2011 → Aug 16 2011

Other

Other	71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011
Country/Territory	United States
City	San Antonio, TX
Period	8/12/11 → 8/16/11

Keywords

Buyer-supplier integration
Modularity
Survey

ASJC Scopus subject areas

Management Information Systems
Management of Technology and Innovation
Industrial relations

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10.5464/AMBPP.2011.252.a

Cite this

Mitigating supplier integration's challenges in NPD: The role of modular design competence. / Salvador, Fabrizio; Villena, Veronica H.
2011. Paper presented at 71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011, San Antonio, TX, United States.

Research output: Contribution to conference › Paper › peer-review

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AB - Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

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Mitigating supplier integration's challenges in NPD: The role of modular design competence

Abstract

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Keywords

ASJC Scopus subject areas

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