Mining search-phrase definitions from item descriptions

Hung V. Nguyen, Hasan Davulcu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this paper, we develop a model for representing term dependence based on Markov Random Fields and present an approach based on Markov Chain Monte Carlo technique for generating phrase definitions. This approach can use a small corpus of keyword matching and a random sample of other product descriptions for an advertiser's search-phrase to effectively mine and rank alternative but highly relevant search-phrase definitions. These definitions, which are search-phrases themselves, can then be provided as alternative phrases to an advertiser.

Original languageEnglish (US)
Title of host publicationProceedings - International Conference on Data Engineering
Pages1346-1348
Number of pages3
DOIs
StatePublished - 2008
Event2008 IEEE 24th International Conference on Data Engineering, ICDE'08 - Cancun, Mexico
Duration: Apr 7 2008Apr 12 2008

Other

Other2008 IEEE 24th International Conference on Data Engineering, ICDE'08
CountryMexico
CityCancun
Period4/7/084/12/08

Fingerprint

Markov processes

ASJC Scopus subject areas

  • Information Systems
  • Signal Processing
  • Software

Cite this

Nguyen, H. V., & Davulcu, H. (2008). Mining search-phrase definitions from item descriptions. In Proceedings - International Conference on Data Engineering (pp. 1346-1348). [4497551] https://doi.org/10.1109/ICDE.2008.4497551

Mining search-phrase definitions from item descriptions. / Nguyen, Hung V.; Davulcu, Hasan.

Proceedings - International Conference on Data Engineering. 2008. p. 1346-1348 4497551.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Nguyen, HV & Davulcu, H 2008, Mining search-phrase definitions from item descriptions. in Proceedings - International Conference on Data Engineering., 4497551, pp. 1346-1348, 2008 IEEE 24th International Conference on Data Engineering, ICDE'08, Cancun, Mexico, 4/7/08. https://doi.org/10.1109/ICDE.2008.4497551
Nguyen HV, Davulcu H. Mining search-phrase definitions from item descriptions. In Proceedings - International Conference on Data Engineering. 2008. p. 1346-1348. 4497551 https://doi.org/10.1109/ICDE.2008.4497551
Nguyen, Hung V. ; Davulcu, Hasan. / Mining search-phrase definitions from item descriptions. Proceedings - International Conference on Data Engineering. 2008. pp. 1346-1348
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