Merging the brands and branding the merger

Richard Ettenson, Jonathan Knowles

Research output: Contribution to journalReview article

35 Scopus citations
Original languageEnglish (US)
Pages (from-to)39-49
Number of pages11
JournalMIT Sloan Management Review
Volume47
Issue number4
StatePublished - Jun 1 2006

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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