Member acquisition and retention in associations

Mark A. Hager, Emma Juaneda-Ayensa, Fernando A. Nogueira, Mikulas Pstross, David H. Smith

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Abstract

This chapter reviews research on the acquisition-recruitment of members and the retention versus turnover of members of different kinds of membership associations (MAs) around the world. The leadership-management perspective of this chapter differs from the basic research perspective of Part IV, on why people participate. For civic and community-based MAs, institutional context and internal organizational characteristics are key influences. For religious congregations, we describe research in religiously free societies versus more restrictive ones. For professional associations, we examine whether national and international forces versus the strength and viability of local framework influence primarily member attraction and maintenance. The chapter also points briefly to research on acquisition and retention of members in political parties, alumni associations, credit unions, worker cooperatives, solidarity associations, and emergency response teams.

Original languageEnglish (US)
Title of host publicationThe Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations
PublisherPalgrave Macmillan
Pages975-991
Number of pages17
Volume2
ISBN (Electronic)9781137263179
ISBN (Print)9781137263162
DOIs
StatePublished - Jan 1 2017

ASJC Scopus subject areas

  • Social Sciences(all)

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