Media, religion and the marketplace in the information economy

Evidence from Singapore

Jessie P H Poon, Shirlena Huang, Pauline Cheong

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodifi cation and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally convertible for further reproduction, reconsumption, and redistribution in media form.

Original languageEnglish (US)
Pages (from-to)1969-1985
Number of pages17
JournalEnvironment and Planning A
Volume44
Issue number8
DOIs
StatePublished - 2012

Fingerprint

religion
Singapore
Religion
economy
media relations
mediatization
performance
digitalization
evidence
communication
digital media
redistribution
entertainment
transaction
aesthetics
interaction
esthetics
Values
experience
cation

Keywords

  • Buddhism
  • Digital media
  • Hybridization
  • Information economy
  • Protestantism
  • Religion
  • Singapore

ASJC Scopus subject areas

  • Environmental Science (miscellaneous)
  • Geography, Planning and Development

Cite this

Media, religion and the marketplace in the information economy : Evidence from Singapore. / Poon, Jessie P H; Huang, Shirlena; Cheong, Pauline.

In: Environment and Planning A, Vol. 44, No. 8, 2012, p. 1969-1985.

Research output: Contribution to journalArticle

@article{dca9ebe68a554e79aa391783d2b556fa,
title = "Media, religion and the marketplace in the information economy: Evidence from Singapore",
abstract = "In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodifi cation and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally convertible for further reproduction, reconsumption, and redistribution in media form.",
keywords = "Buddhism, Digital media, Hybridization, Information economy, Protestantism, Religion, Singapore",
author = "Poon, {Jessie P H} and Shirlena Huang and Pauline Cheong",
year = "2012",
doi = "10.1068/a44272",
language = "English (US)",
volume = "44",
pages = "1969--1985",
journal = "Environment and Planning A",
issn = "0308-518X",
publisher = "Pion Ltd.",
number = "8",

}

TY - JOUR

T1 - Media, religion and the marketplace in the information economy

T2 - Evidence from Singapore

AU - Poon, Jessie P H

AU - Huang, Shirlena

AU - Cheong, Pauline

PY - 2012

Y1 - 2012

N2 - In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodifi cation and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally convertible for further reproduction, reconsumption, and redistribution in media form.

AB - In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodifi cation and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally convertible for further reproduction, reconsumption, and redistribution in media form.

KW - Buddhism

KW - Digital media

KW - Hybridization

KW - Information economy

KW - Protestantism

KW - Religion

KW - Singapore

UR - http://www.scopus.com/inward/record.url?scp=84866407030&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84866407030&partnerID=8YFLogxK

U2 - 10.1068/a44272

DO - 10.1068/a44272

M3 - Article

VL - 44

SP - 1969

EP - 1985

JO - Environment and Planning A

JF - Environment and Planning A

SN - 0308-518X

IS - 8

ER -