TY - JOUR
T1 - Measuring perceived risk in sharing economy
T2 - A classical test theory and item response theory approach
AU - Yuan, Tian
AU - Honglei, Zhang
AU - Xiao, Xiao
AU - Ge, Wei
AU - Xianting, Cao
N1 - Publisher Copyright:
© 2021 Elsevier Ltd
PY - 2021/7
Y1 - 2021/7
N2 - Sharing economy is considered as a disruptive innovation in the Internet age and inevitably brings huge concerns and risks for tourists. This study aims to develop a multidimensional scale to understanding the tourist risk perception in the sharing economy (TPRSE). First, focus group interviews, and online text analysis were conducted to elicit the initial items. Second, pilot survey involving a sample size of 218 was conducted, confirmatory factor analysis (CFA), and item response theory (IRT) were applied to refine this preliminary item pool. Third, the TPRSE scale was further validated using the CFA and IRT (n = 745). The TPRSE scale was successfully developed and validated, which including five dimensions of financial risk, social risk, privacy risk, performance risk and physical risk. This study advances the theories of risk perception in the context of sharing economy and provides management strategies to reduce perceived risks in Airbnb accommodations.
AB - Sharing economy is considered as a disruptive innovation in the Internet age and inevitably brings huge concerns and risks for tourists. This study aims to develop a multidimensional scale to understanding the tourist risk perception in the sharing economy (TPRSE). First, focus group interviews, and online text analysis were conducted to elicit the initial items. Second, pilot survey involving a sample size of 218 was conducted, confirmatory factor analysis (CFA), and item response theory (IRT) were applied to refine this preliminary item pool. Third, the TPRSE scale was further validated using the CFA and IRT (n = 745). The TPRSE scale was successfully developed and validated, which including five dimensions of financial risk, social risk, privacy risk, performance risk and physical risk. This study advances the theories of risk perception in the context of sharing economy and provides management strategies to reduce perceived risks in Airbnb accommodations.
KW - Item response theory
KW - Risk perception
KW - Scale development
KW - Sharing economy
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U2 - 10.1016/j.ijhm.2021.102980
DO - 10.1016/j.ijhm.2021.102980
M3 - Article
AN - SCOPUS:85107075511
SN - 0278-4319
VL - 96
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
M1 - 102980
ER -