Measuring Emotional Responses to Negative Commercials: A Comparison of Two Methods

Kim Fridkin, Patrick J. Kenney, Bartia Cooper, Ryan Deutsch, Manuel Gutierrez, Alexandra Williams

Politics and Global Studies, School of (SPGS)

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

3 results
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Measuring Emotional Responses to Negative Commercials: A Comparison of Two Methods
Fridkin, K. (Creator), Kenney, P. (Creator), Cooper, B. (Contributor), Deutsch, R. (Creator), Gutierrez, M. (Creator) & Williams, A. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.5040902, https://sage.figshare.com/collections/Measuring_Emotional_Responses_to_Negative_Commercials_A_Comparison_of_Two_Methods/5040902
Dataset
Online_Appendix – Supplemental material for Measuring Emotional Responses to Negative Commercials: A Comparison of Two Methods
Fridkin, K. (Contributor), Kenney, P. (Contributor), Williams, A. (Contributor), Gutierrez, M. (Contributor), Deutsch, R. (Contributor) & Cooper, B. (Contributor), figshare SAGE Publications, Jan 1 2020
DOI: 10.25384/sage.12571550.v1, https://doi.org/10.25384%2Fsage.12571550.v1
Dataset
Measuring Emotional Responses to Negative Commercials: A Comparison of Two Methods
Fridkin, K. (Creator), Kenney, P. (Creator), Cooper, B. (Contributor), Deutsch, R. (Creator), Gutierrez, M. (Creator) & Williams, A. (Creator), figshare SAGE Publications, 2020
DOI: 10.25384/sage.c.5040902.v1, https://sage.figshare.com/collections/Measuring_Emotional_Responses_to_Negative_Commercials_A_Comparison_of_Two_Methods/5040902/1
Dataset