Measuring and managing the externality of managerial responses to online customer reviews

Wei Chen, Bin Gu, Qiang Ye, Kevin Xiaoguo Zhu

Research output: Contribution to journalArticlepeer-review

25 Scopus citations

Fingerprint

Dive into the research topics of 'Measuring and managing the externality of managerial responses to online customer reviews'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science