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Means-end chains: Connecting products with self
Beth A. Walker, Jerry C. Olson
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
211
Scopus citations
Overview
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Business & Economics
Means-end Chain
100%
Product Knowledge
58%
Laddering
33%
Knowledge Structure
29%
Product Attributes
25%
Linkage
23%
Content Analysis
20%
Conceptualization
20%
Scenarios
15%