Mass media campaigns and organ donation: Managing conflicting messages and interests

Medicine & Life Sciences

• Mass Media 86%
• Tissue and Organ Procurement 80%
• Tissue Donors 51%
• Motor Vehicles 36%
• Communication 24%
• Propaganda 18%
• Organ Preservation 14%
• Multimedia 14%
• Conflict of Interest 14%
• Informed Consent 10%
• Transplant Recipients 10%
• Organizations 9%
• Registries 8%
• Transplantation 8%
• Education 6%
• Delivery of Health Care 6%
• Health 5%

Arts & Humanities

• Organ Donation 100%
• Mass Media 65%
• Organs 21%
• Registration 20%
• State Department 17%
• Interpersonal Interaction 9%
• Religious Controversy 9%
• Print Media 8%
• Conflict of Interest 8%
• Public Education 8%
• Communication 8%
• Procurement 7%
• Clerk 7%
• Transplantation 7%
• Informed Consent 7%
• Enrollment 7%
• Multimedia 7%
• General Public 6%
• Advocacy 6%
• Willingness 6%
• Entertainment 6%
• Recipient 6%
• Propaganda 5%
• Transparency 5%
• Healthcare 4%
• Health 4%

Social Sciences

• organ donation 87%
• mass media 62%
• campaign 48%
• motor vehicle 19%
• death 9%
• health decisions 9%
• print media 7%
• propaganda 7%
• conflict of interest 7%
• communication 6%
• health behavior 6%
• informed consent 6%
• public education 6%
• trend 6%
• entertainment 6%
• multimedia 5%
• customer 5%
• transparency 5%
• recipient 5%
• Healthcare 5%
• citizen 3%
• interaction 3%