| Original language | English (US) |
|---|---|
| Title of host publication | Advanced Database Marketing |
| Subtitle of host publication | Innovative Methodologies and Applications for Managing Customer Relationships |
| Publisher | Taylor and Francis |
| Pages | 189-207 |
| Number of pages | 19 |
| ISBN (Electronic) | 9781317185291 |
| ISBN (Print) | 9781409444619 |
| State | Published - Mar 23 2016 |
| Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting