Marketing in the new mobile economy

Anindya Ghose, Sang Pil Han

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationAdvanced Database Marketing
Subtitle of host publicationInnovative Methodologies and Applications for Managing Customer Relationships
PublisherTaylor and Francis
Pages189-207
Number of pages19
ISBN (Electronic)9781317185291
ISBN (Print)9781409444619
StatePublished - Mar 23 2016
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Ghose, A., & Han, S. P. (2016). Marketing in the new mobile economy. In Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships (pp. 189-207). Taylor and Francis.