Marketing forum: Idea Exchange

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)44-47
Number of pages4
JournalMarketing Management
Volume20
Issue number2
StatePublished - Jun 2011
Externally publishedYes

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Marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Marketing forum : Idea Exchange. / Bolton, Ruth.

In: Marketing Management, Vol. 20, No. 2, 06.2011, p. 44-47.

Research output: Contribution to journalArticle

Bolton, Ruth. / Marketing forum : Idea Exchange. In: Marketing Management. 2011 ; Vol. 20, No. 2. pp. 44-47.
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number = "2",

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