Marketing forum: Idea Exchange

Research output: Contribution to journalReview article

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)44-47
Number of pages4
JournalMarketing Management
Volume20
Issue number2
StatePublished - Jun 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this