Abstract
Various marketing challenges associated with e-services are discussed. Marketing activity occurs through channels that enable distribution, communication, and transactions. A key marketing challenge for organizations is the harmonization of marketing activities across products and across channels. E-services can be considered to act both as substitutes and complements to existing services.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 43-44 |
| Number of pages | 2 |
| Journal | Communications of the ACM |
| Volume | 46 |
| Issue number | 6 |
| DOIs | |
| State | Published - Jun 2003 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Computer Science