MarketAnalyzer

An interactive visual analytics system for analyzing competitive advantage using point of sale data

S. Ko, Ross Maciejewski, Y. Jang, D. S. Ebert

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Competitive intelligence is a systematic approach for gathering, analyzing, and managing information to make informed business decisions. Many companies use competitive intelligence to identify risks and opportunities within markets. Point of sale data that retailers share with vendors is of critical importance in developing competitive intelligence. However, existing tools do not easily enable the analysis of such large and complex data. therefore, new approaches are needed in order to facilitate better analysis and decision making. In this paper, we present MarketAnalyzer, an interactive visual analytics system designed to allow vendors to increase their competitive intelligence. MarketAnalyzer utilizes pixel-based matrices to present sale data, trends, and market share growths of products of the entire market within a single display. These matrices are augmented by advanced underlying analytical methods to enable the quick evaluation of growth and risk within market sectors. Furthermore, our system enables the aggregation of point of sale data in geographical views that provide analysts with the ability to explore the impact of regional demographics and trends. Additionally, overview and detailed information is provided through a series of coordinated multiple views. In order to demonstrate the effectiveness of our system, we provide two use-case scenarios as well as feedback from market analysts.

Original languageEnglish (US)
Pages (from-to)1245-1254
Number of pages10
JournalComputer Graphics Forum
Volume31
Issue number3 PART 3
StatePublished - 2012

Fingerprint

Competitive intelligence
Sales
Industry
Agglomeration
Decision making
Pixels
Display devices
Feedback

ASJC Scopus subject areas

  • Computer Networks and Communications

Cite this

MarketAnalyzer : An interactive visual analytics system for analyzing competitive advantage using point of sale data. / Ko, S.; Maciejewski, Ross; Jang, Y.; Ebert, D. S.

In: Computer Graphics Forum, Vol. 31, No. 3 PART 3, 2012, p. 1245-1254.

Research output: Contribution to journalArticle

@article{f4a38d145c364b8898c03f5c6220dc8f,
title = "MarketAnalyzer: An interactive visual analytics system for analyzing competitive advantage using point of sale data",
abstract = "Competitive intelligence is a systematic approach for gathering, analyzing, and managing information to make informed business decisions. Many companies use competitive intelligence to identify risks and opportunities within markets. Point of sale data that retailers share with vendors is of critical importance in developing competitive intelligence. However, existing tools do not easily enable the analysis of such large and complex data. therefore, new approaches are needed in order to facilitate better analysis and decision making. In this paper, we present MarketAnalyzer, an interactive visual analytics system designed to allow vendors to increase their competitive intelligence. MarketAnalyzer utilizes pixel-based matrices to present sale data, trends, and market share growths of products of the entire market within a single display. These matrices are augmented by advanced underlying analytical methods to enable the quick evaluation of growth and risk within market sectors. Furthermore, our system enables the aggregation of point of sale data in geographical views that provide analysts with the ability to explore the impact of regional demographics and trends. Additionally, overview and detailed information is provided through a series of coordinated multiple views. In order to demonstrate the effectiveness of our system, we provide two use-case scenarios as well as feedback from market analysts.",
author = "S. Ko and Ross Maciejewski and Y. Jang and Ebert, {D. S.}",
year = "2012",
language = "English (US)",
volume = "31",
pages = "1245--1254",
journal = "Computer Graphics Forum",
issn = "0167-7055",
publisher = "Wiley-Blackwell",
number = "3 PART 3",

}

TY - JOUR

T1 - MarketAnalyzer

T2 - An interactive visual analytics system for analyzing competitive advantage using point of sale data

AU - Ko, S.

AU - Maciejewski, Ross

AU - Jang, Y.

AU - Ebert, D. S.

PY - 2012

Y1 - 2012

N2 - Competitive intelligence is a systematic approach for gathering, analyzing, and managing information to make informed business decisions. Many companies use competitive intelligence to identify risks and opportunities within markets. Point of sale data that retailers share with vendors is of critical importance in developing competitive intelligence. However, existing tools do not easily enable the analysis of such large and complex data. therefore, new approaches are needed in order to facilitate better analysis and decision making. In this paper, we present MarketAnalyzer, an interactive visual analytics system designed to allow vendors to increase their competitive intelligence. MarketAnalyzer utilizes pixel-based matrices to present sale data, trends, and market share growths of products of the entire market within a single display. These matrices are augmented by advanced underlying analytical methods to enable the quick evaluation of growth and risk within market sectors. Furthermore, our system enables the aggregation of point of sale data in geographical views that provide analysts with the ability to explore the impact of regional demographics and trends. Additionally, overview and detailed information is provided through a series of coordinated multiple views. In order to demonstrate the effectiveness of our system, we provide two use-case scenarios as well as feedback from market analysts.

AB - Competitive intelligence is a systematic approach for gathering, analyzing, and managing information to make informed business decisions. Many companies use competitive intelligence to identify risks and opportunities within markets. Point of sale data that retailers share with vendors is of critical importance in developing competitive intelligence. However, existing tools do not easily enable the analysis of such large and complex data. therefore, new approaches are needed in order to facilitate better analysis and decision making. In this paper, we present MarketAnalyzer, an interactive visual analytics system designed to allow vendors to increase their competitive intelligence. MarketAnalyzer utilizes pixel-based matrices to present sale data, trends, and market share growths of products of the entire market within a single display. These matrices are augmented by advanced underlying analytical methods to enable the quick evaluation of growth and risk within market sectors. Furthermore, our system enables the aggregation of point of sale data in geographical views that provide analysts with the ability to explore the impact of regional demographics and trends. Additionally, overview and detailed information is provided through a series of coordinated multiple views. In order to demonstrate the effectiveness of our system, we provide two use-case scenarios as well as feedback from market analysts.

UR - http://www.scopus.com/inward/record.url?scp=84879704826&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84879704826&partnerID=8YFLogxK

M3 - Article

VL - 31

SP - 1245

EP - 1254

JO - Computer Graphics Forum

JF - Computer Graphics Forum

SN - 0167-7055

IS - 3 PART 3

ER -