Market share analysis techniques: A review and illustration of current US practice

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations

Abstract

This chapter examines the implications of information technology (IT) for retail analysis and forecasting, assuming some major advances in the near future in the use of IT by major companies. These advances use technology which already exists in prototype form at least, but which may require substantial investment of capital and/or training resources to be used effectively. The interfaces between developments in IT, retailing strategies and consumer behaviour are attracting an increasing amount of attention in the marketing and geography literature. Most of this literature either summarises recent developments or speculates about future developments and their economic and social impacts. The view is taken that the implications of IT in retailing and consumer behaviour should not be examined simply in the context of an abstracted discussion of social futures. Rather, a more positive view emphasising the opportunities that a more extensive use of IT would allow for market analysis and store-location strategy is presented.

Original languageEnglish (US)
Title of host publicationStore Choice, Store Location and Market Analysis
PublisherTaylor and Francis
Pages120-159
Number of pages40
ISBN (Electronic)9781317567745
ISBN (Print)0415001994, 9781138831261
DOIs
StatePublished - Jan 1 2014
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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