@inbook{ead95b51be4540e393b0191e93354120,
title = "Managing Marketing Employees for Superior Business Performance Through High-Involvement HRM Practices: Does Marketing Department Structure Matter?",
abstract = "This study examines how high-involvement HRM practices affect marketing department performance and the moderating role of marketing department structure. Using multiple key informants, high-involvement HRM practices led to higher marketing department performance and this positive relationship was (a) stronger in a moderately formalized and task interdependent marketing department while (b) weaker in a centralized marketing department. Theoretical and practical implications are discussed.",
keywords = "Business Performance, Department Performance, Department Structure, Positive Relationship, Practical Implication",
author = "Bulent Menguc and Seigyoung Auh",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11797-3_14",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "22",
booktitle = "Developments in Marketing Science",
address = "United States",
}