Managing Marketing Employees for Superior Business Performance Through High-Involvement HRM Practices: Does Marketing Department Structure Matter?

Bulent Menguc, Seigyoung Auh

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This study examines how high-involvement HRM practices affect marketing department performance and the moderating role of marketing department structure. Using multiple key informants, high-involvement HRM practices led to higher marketing department performance and this positive relationship was (a) stronger in a moderately formalized and task interdependent marketing department while (b) weaker in a centralized marketing department. Theoretical and practical implications are discussed.

    Original languageEnglish (US)
    Title of host publicationDevelopments in Marketing Science
    Subtitle of host publicationProceedings of the Academy of Marketing Science
    PublisherSpringer Nature
    Pages22
    Number of pages1
    DOIs
    StatePublished - 2015

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

    Keywords

    • Business Performance
    • Department Performance
    • Department Structure
    • Positive Relationship
    • Practical Implication

    ASJC Scopus subject areas

    • Strategy and Management
    • Marketing

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