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Managing customer relationships
Ruth Bolton, Crina O. Tarasi
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
32
Scopus citations
Overview
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Business & Economics
Customer Relationship
100%
Customer Relationship Management
36%
Organizational Processes
26%
Marketing
22%
Resources
15%
Product Portfolio
14%
Asset Markets
13%
Organizational Capabilities
13%
Strategic Choice
13%
Shareholder Value
13%
Revenue
13%
Marketing Activities
12%
Research Agenda
11%
Organizational Learning
11%
Value Creation
10%
Integral
10%
Investing
9%
Profit
6%