Management styles and marketing strategies: An analysis of HMOs

J. S. Conant, Michael Mokwa, S. D. Wood

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.

Original languageEnglish (US)
Pages (from-to)65-75
Number of pages11
JournalHealth care management review
Volume12
Issue number4
DOIs
StatePublished - Jan 1 1987

ASJC Scopus subject areas

  • Leadership and Management
  • Health Policy
  • Strategy and Management

Fingerprint Dive into the research topics of 'Management styles and marketing strategies: An analysis of HMOs'. Together they form a unique fingerprint.

  • Cite this