Management styles and marketing strategies: An analysis of HMOs

J. S. Conant; Michael Mokwa; S. D. Wood

doi:10.1097/00004010-198701240-00012

Management styles and marketing strategies: An analysis of HMOs

J. S. Conant, Michael Mokwa, S. D. Wood

Marketing

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13 Scopus citations

Abstract

The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.

Original language	English (US)
Pages (from-to)	65-75
Number of pages	11
Journal	Health care management review
Volume	12
Issue number	4
DOIs	https://doi.org/10.1097/00004010-198701240-00012
State	Published - 1987

ASJC Scopus subject areas

Leadership and Management
Health Policy
Strategy and Management

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10.1097/00004010-198701240-00012

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title = "Management styles and marketing strategies: An analysis of HMOs",

abstract = "The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.",

author = "Conant, {J. S.} and Michael Mokwa and Wood, {S. D.}",

year = "1987",

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Management styles and marketing strategies: An analysis of HMOs

Abstract

ASJC Scopus subject areas

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