“Making the world more open and connected”: Mark Zuckerberg and the discursive construction of Facebook and its users

Anna Lauren Hoffmann, Nicholas Proferes, Michael Zimmer

Research output: Contribution to journalArticlepeer-review

40 Scopus citations

Abstract

The dominance of online social networking sites (SNSs) sparks questions and concerns regarding information privacy, online identity, and the complexities of social life online. Since messages created by a technology’s purveyors can play an influential role in our understanding of a technology, we argue that gaining a complete understanding of the role of social media in contemporary life must include qualitative exploration of how public figures discuss and frame these platforms. Accordingly, this article reports the results of a discourse analysis of Facebook founder and CEO Mark Zuckerberg’s public language, foregrounding the evolution of his discourse surrounding Facebook’s self-definitions, the construction of user identity, and the relationship between Facebook and its users.

Original languageEnglish (US)
Pages (from-to)199-218
Number of pages20
JournalNew Media and Society
Volume20
Issue number1
DOIs
StatePublished - Jan 1 2018
Externally publishedYes

Keywords

  • Discourse
  • Facebook
  • Mark Zuckerberg
  • identity
  • social networking
  • users

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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