Making it happen: How to improve innovative capability in a service company

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

This paper describes how AXA Ireland has made the transformation from a traditionally non-innovative insurance company to a highly innovative market leader in the Irish insurance market. The paper describes the specific steps taken at AXA to improve innovation performance and discusses some of the initiatives introduced in the company to foster innovation activities. The paper concludes by highlighting some lessons that managers in service companies can learn from the AXA Ireland experience.

Original languageEnglish (US)
Pages (from-to)272-281
Number of pages10
JournalJournal of Change Management
Volume2
Issue number3
DOIs
StatePublished - 2001

Keywords

  • brand and empowerment
  • communication
  • innovation
  • reward and recognition
  • service sector
  • strategy
  • teamwork

ASJC Scopus subject areas

  • Strategy and Management

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