Make the most of a polarizing brand

Xueming Luo, Michael Wiles, Sascha Raithel

Research output: Contribution to journalComment/debate

6 Scopus citations
Original languageEnglish (US)
JournalHarvard Business Review
Issue numberNOV
StatePublished - Nov 1 2013

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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