Machine-assisted regulation, online participation and human moderation

Qinglai He, Yili Hong, Raghu Santanam

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Content moderation is on the rise under the current diverse online environment. Machines have been widely used to cope with the increasing need for platform regulation. On the one hand, it enables platforms to scale the regulations regularly. On the other hand, it may result in over-policing and de-humanizing in platform regulations. The role of voluntary human moderators may also change. However, few prior studies have focused on this emerging topic. To fill this research gap, we study the impact of machine-based regulations on users' and human moderators' participation. With data collected from 161 subreddits on Reddit, we found that machine-based moderation stimulates more users' participation. Moreover, delegating moderations to machine augments voluntary community managers' role as moderators but weaken their role as community users. Human moderators accomplish more moderations. Particularly, they complete more policing; they also offer more explanations and suggestions to their community members.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
Subtitle of host publicationBlending the Local and the Global
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632553
StatePublished - 2020
Event2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, India
Duration: Dec 13 2020Dec 16 2020

Publication series

NameInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global

Conference

Conference2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Country/TerritoryIndia
CityVirtual, Online
Period12/13/2012/16/20

Keywords

  • Bots
  • Content moderation
  • Human moderators
  • Machine-based regulation

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

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