Lifestyle of the tight and frugal: Theory and measurement

John L. Lastovicka, Lance A. Bettencourt, Renee Hughner, Ronald J. Kuntze

Research output: Contribution to journalArticle

214 Citations (Scopus)

Abstract

Who has not known a tightwad? Yet this pervasive consumer trait -being frugal - has beer ignored in the scholarly consumer behavior literature. This research articulates the nature of this overlooked consumer trait and then develops, evaluates, and empirically applies a multi-item scale of frugality. The results from a six-study program of empirical research are reported. These studies describe (1) the psychometric properties of a frugality measure, (2) demonstrations of how frugality assists the empirical study of consumer usage and acquisition behaviors, and (3) frugality scale norms from a probability sample of the general adult population.

Original languageEnglish (US)
Pages (from-to)85-98
Number of pages14
JournalJournal of Consumer Research
Volume26
Issue number1
StatePublished - Jun 1999

Fingerprint

program of study
consumption behavior
psychometrics
empirical research
Frugality
Lifestyle
literature
Psychometrics
Consumer Behaviour
Empirical Research
Empirical Study
Empirical study
Consumer behaviour
Empirical research

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this

Lastovicka, J. L., Bettencourt, L. A., Hughner, R., & Kuntze, R. J. (1999). Lifestyle of the tight and frugal: Theory and measurement. Journal of Consumer Research, 26(1), 85-98.

Lifestyle of the tight and frugal : Theory and measurement. / Lastovicka, John L.; Bettencourt, Lance A.; Hughner, Renee; Kuntze, Ronald J.

In: Journal of Consumer Research, Vol. 26, No. 1, 06.1999, p. 85-98.

Research output: Contribution to journalArticle

Lastovicka, JL, Bettencourt, LA, Hughner, R & Kuntze, RJ 1999, 'Lifestyle of the tight and frugal: Theory and measurement', Journal of Consumer Research, vol. 26, no. 1, pp. 85-98.
Lastovicka JL, Bettencourt LA, Hughner R, Kuntze RJ. Lifestyle of the tight and frugal: Theory and measurement. Journal of Consumer Research. 1999 Jun;26(1):85-98.
Lastovicka, John L. ; Bettencourt, Lance A. ; Hughner, Renee ; Kuntze, Ronald J. / Lifestyle of the tight and frugal : Theory and measurement. In: Journal of Consumer Research. 1999 ; Vol. 26, No. 1. pp. 85-98.
@article{fa3ceea971c2402a9be1c8866dc0c078,
title = "Lifestyle of the tight and frugal: Theory and measurement",
abstract = "Who has not known a tightwad? Yet this pervasive consumer trait -being frugal - has beer ignored in the scholarly consumer behavior literature. This research articulates the nature of this overlooked consumer trait and then develops, evaluates, and empirically applies a multi-item scale of frugality. The results from a six-study program of empirical research are reported. These studies describe (1) the psychometric properties of a frugality measure, (2) demonstrations of how frugality assists the empirical study of consumer usage and acquisition behaviors, and (3) frugality scale norms from a probability sample of the general adult population.",
author = "Lastovicka, {John L.} and Bettencourt, {Lance A.} and Renee Hughner and Kuntze, {Ronald J.}",
year = "1999",
month = "6",
language = "English (US)",
volume = "26",
pages = "85--98",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "1",

}

TY - JOUR

T1 - Lifestyle of the tight and frugal

T2 - Theory and measurement

AU - Lastovicka, John L.

AU - Bettencourt, Lance A.

AU - Hughner, Renee

AU - Kuntze, Ronald J.

PY - 1999/6

Y1 - 1999/6

N2 - Who has not known a tightwad? Yet this pervasive consumer trait -being frugal - has beer ignored in the scholarly consumer behavior literature. This research articulates the nature of this overlooked consumer trait and then develops, evaluates, and empirically applies a multi-item scale of frugality. The results from a six-study program of empirical research are reported. These studies describe (1) the psychometric properties of a frugality measure, (2) demonstrations of how frugality assists the empirical study of consumer usage and acquisition behaviors, and (3) frugality scale norms from a probability sample of the general adult population.

AB - Who has not known a tightwad? Yet this pervasive consumer trait -being frugal - has beer ignored in the scholarly consumer behavior literature. This research articulates the nature of this overlooked consumer trait and then develops, evaluates, and empirically applies a multi-item scale of frugality. The results from a six-study program of empirical research are reported. These studies describe (1) the psychometric properties of a frugality measure, (2) demonstrations of how frugality assists the empirical study of consumer usage and acquisition behaviors, and (3) frugality scale norms from a probability sample of the general adult population.

UR - http://www.scopus.com/inward/record.url?scp=0033148074&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0033148074&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0033148074

VL - 26

SP - 85

EP - 98

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 1

ER -