Leveraging UX research method shifts to uncover guiding user metaphors

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The research paper describes mixed-methods Experience Design research instruments that investigate the relationship between cross-cultural identity and location. Qualitative research instruments were designed to initially locate connections between conceptions of the self and symbolic pathways, and then to push out from conceptual paths to find boundaries and key connections between them. This paper details qualitative research into how an African university deploys place-based identity through its website, and how university students navigate through the university portal to desired information. This research uncovered whether the structure of a website reinforced audience notions of place through their use of metaphor, image, and navigation cues. The paper outlines the creation of the research instrument, discusses how early data collection guided later data collection, and finally details how these methods solicit users to define the significance of the data during research method shifts.

Original languageEnglish (US)
Title of host publicationSIGDOC 2017 - 35th ACM International Conference on the Design of Communication
PublisherAssociation for Computing Machinery, Inc
ISBN (Electronic)9781450351607
DOIs
StatePublished - Aug 11 2017
Event35th ACM International Conference on the Design of Communication, SIGDOC 2017 - Halifax, Canada
Duration: Aug 11 2017Aug 13 2017

Other

Other35th ACM International Conference on the Design of Communication, SIGDOC 2017
CountryCanada
CityHalifax
Period8/11/178/13/17

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Keywords

  • Experience design
  • Field research
  • Framework negotiation
  • Identity
  • Metaphor
  • Mixed methods
  • Place
  • UX

ASJC Scopus subject areas

  • Hardware and Architecture
  • Software
  • Information Systems

Cite this

Mara, A. (2017). Leveraging UX research method shifts to uncover guiding user metaphors. In SIGDOC 2017 - 35th ACM International Conference on the Design of Communication [20] Association for Computing Machinery, Inc. https://doi.org/10.1145/3121113.3121239

Leveraging UX research method shifts to uncover guiding user metaphors. / Mara, Andrew.

SIGDOC 2017 - 35th ACM International Conference on the Design of Communication. Association for Computing Machinery, Inc, 2017. 20.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mara, A 2017, Leveraging UX research method shifts to uncover guiding user metaphors. in SIGDOC 2017 - 35th ACM International Conference on the Design of Communication., 20, Association for Computing Machinery, Inc, 35th ACM International Conference on the Design of Communication, SIGDOC 2017, Halifax, Canada, 8/11/17. https://doi.org/10.1145/3121113.3121239
Mara A. Leveraging UX research method shifts to uncover guiding user metaphors. In SIGDOC 2017 - 35th ACM International Conference on the Design of Communication. Association for Computing Machinery, Inc. 2017. 20 https://doi.org/10.1145/3121113.3121239
Mara, Andrew. / Leveraging UX research method shifts to uncover guiding user metaphors. SIGDOC 2017 - 35th ACM International Conference on the Design of Communication. Association for Computing Machinery, Inc, 2017.
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