Korean domestic tourists’ decision-making process under threat of covid-19

Junhui Wang, Yunseon Choe, Hakjun Song

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this study is to build a theoretical framework to explain Korean domestic tourists’ decision-making process under COVID-19 by applying an extended model of goal-directed behavior. The role of positive expectation of COVID-19, the effect of mass media, and perception of government policy were considered as new variables in the process of tourism decision-making. The results of this present study show that positive and negative anticipated emotion, positive ex-pectation, and the frequency of past behavior positively influence the desire for travel domestically within the next three months, while the effect of mass media negatively affected the desire for travel domestically within the next three months. Two anticipated emotions and positive expectations were positive antecedents of the desire for travel domestically within this year. The anticipated emotions and the effect of mass media affected the desire to travel domestically next year. The results of this tourist’s decision-making research will offer government, the tourism sector, and policy decision-makers better insights for establishing tourism policy responses and create safe destina-tions to help an adequate recovery and development of the tourism industry.

Original languageEnglish (US)
Article number10835
JournalInternational journal of environmental research and public health
Volume18
Issue number20
DOIs
StatePublished - Oct 2 2021

Keywords

  • Behavioral intention
  • Domestic travel
  • Expectation
  • Mass media effect
  • Policy

ASJC Scopus subject areas

  • Pollution
  • Public Health, Environmental and Occupational Health
  • Health, Toxicology and Mutagenesis

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