It's not all about the music: User preference for musicians on Facebook

Matt Sopha, Raghu Santanam

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

To better understand hedonic utility of social media users, we conducted a study among university students using musicians' Facebook pages for digital content consumption. Our study measures the effects of peer influence and media richness as subjects evaluated different musician's pages with different levels of both effects. The results show support for our key hypothesis that social media users are influenced by peer influence in making choices to "like" something. More importantly, the key aspects of the product (in our case, music) were less of a predictor of consumer choice.

Original languageEnglish (US)
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Pages3315-3323
Number of pages9
StatePublished - Dec 1 2012
Event18th Americas Conference on Information Systems 2012, AMCIS 2012 - Seattle, WA, United States
Duration: Aug 9 2012Aug 12 2012

Publication series

Name18th Americas Conference on Information Systems 2012, AMCIS 2012
Volume4

Other

Other18th Americas Conference on Information Systems 2012, AMCIS 2012
CountryUnited States
CitySeattle, WA
Period8/9/128/12/12

Keywords

  • Digital music
  • Facebook
  • Media richness
  • Peer influence
  • Social media
  • Social presence

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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  • Cite this

    Sopha, M., & Santanam, R. (2012). It's not all about the music: User preference for musicians on Facebook. In 18th Americas Conference on Information Systems 2012, AMCIS 2012 (pp. 3315-3323). (18th Americas Conference on Information Systems 2012, AMCIS 2012; Vol. 4).