@inproceedings{256f115f91594b7aa4f7fc57bd3dd83c,
title = "It's not all about the music: User preference for musicians on Facebook",
abstract = "To better understand hedonic utility of social media users, we conducted a study among university students using musicians' Facebook pages for digital content consumption. Our study measures the effects of peer influence and media richness as subjects evaluated different musician's pages with different levels of both effects. The results show support for our key hypothesis that social media users are influenced by peer influence in making choices to {"}like{"} something. More importantly, the key aspects of the product (in our case, music) were less of a predictor of consumer choice.",
keywords = "Digital music, Facebook, Media richness, Peer influence, Social media, Social presence",
author = "Matt Sopha and Raghu Santanam",
year = "2012",
language = "English (US)",
isbn = "9781622768271",
series = "18th Americas Conference on Information Systems 2012, AMCIS 2012",
pages = "3315--3323",
booktitle = "18th Americas Conference on Information Systems 2012, AMCIS 2012",
note = "18th Americas Conference on Information Systems 2012, AMCIS 2012 ; Conference date: 09-08-2012 Through 12-08-2012",
}