Issues in the estimation and application of latent structure models of choice

William R. Dillon, Ulf Böckenholt, Melinda Smith de Borrero, Ham Bozdogan, Wayne de Sarbo, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Benkatram Ramaswamy, Michael Zenor

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future.

Original languageEnglish (US)
Pages (from-to)323-334
Number of pages12
JournalMarketing Letters
Volume5
Issue number4
DOIs
StatePublished - Oct 1994

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Finite mixture models
Research issues

Keywords

  • discrete choice
  • finite mixture models
  • latent structure models

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

Dillon, W. R., Böckenholt, U., de Borrero, M. S., Bozdogan, H., de Sarbo, W., Gupta, S., ... Zenor, M. (1994). Issues in the estimation and application of latent structure models of choice. Marketing Letters, 5(4), 323-334. https://doi.org/10.1007/BF00999208

Issues in the estimation and application of latent structure models of choice. / Dillon, William R.; Böckenholt, Ulf; de Borrero, Melinda Smith; Bozdogan, Ham; de Sarbo, Wayne; Gupta, Sunil; Kamakura, Wagner; Kumar, Ajith; Ramaswamy, Benkatram; Zenor, Michael.

In: Marketing Letters, Vol. 5, No. 4, 10.1994, p. 323-334.

Research output: Contribution to journalArticle

Dillon, WR, Böckenholt, U, de Borrero, MS, Bozdogan, H, de Sarbo, W, Gupta, S, Kamakura, W, Kumar, A, Ramaswamy, B & Zenor, M 1994, 'Issues in the estimation and application of latent structure models of choice', Marketing Letters, vol. 5, no. 4, pp. 323-334. https://doi.org/10.1007/BF00999208
Dillon WR, Böckenholt U, de Borrero MS, Bozdogan H, de Sarbo W, Gupta S et al. Issues in the estimation and application of latent structure models of choice. Marketing Letters. 1994 Oct;5(4):323-334. https://doi.org/10.1007/BF00999208
Dillon, William R. ; Böckenholt, Ulf ; de Borrero, Melinda Smith ; Bozdogan, Ham ; de Sarbo, Wayne ; Gupta, Sunil ; Kamakura, Wagner ; Kumar, Ajith ; Ramaswamy, Benkatram ; Zenor, Michael. / Issues in the estimation and application of latent structure models of choice. In: Marketing Letters. 1994 ; Vol. 5, No. 4. pp. 323-334.
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