Introduction to the special issue: Content strategy - A unifying vision

Tatiana Batova, Rebekka Andersen

Research output: Contribution to journalReview article

10 Scopus citations

Abstract

The papers in this special section focus on effective content strategies. As a unifying vision and action plan, content strategy brings together various specialized writing communities, including professional and technical communication, marketing communication, and web development, ideally breaking disciplinary silos and biases and promoting convergence of these four key dimensions of practice Component content management-an interdisciplinary area of practice that focuses on creating and managing information as small components rather than documents has brought significant changes to professional and technical communication work since 2008. One major change is the move toward integrating organizational and user-generated content as well as disciplines and departments, expertise and roles, and business processes and tools. As stakeholders with various backgrounds across organizational units increasingly work together to create and publish content components, they need a unifying approach that fulfills business goals, organization requirements, and user needs. Content strategy has been proposed as that unifying approach.

Original languageEnglish (US)
Article number7448985
Pages (from-to)2-6
Number of pages5
JournalIEEE Transactions on Professional Communication
Volume59
Issue number1
DOIs
StatePublished - Mar 1 2016

ASJC Scopus subject areas

  • Electrical and Electronic Engineering
  • Industrial relations

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