TY - JOUR
T1 - Introduction to the special issue
T2 - Content strategy - A unifying vision
AU - Batova, Tatiana
AU - Andersen, Rebekka
N1 - Publisher Copyright:
© 1988-2012 IEEE.
PY - 2016/3
Y1 - 2016/3
N2 - The papers in this special section focus on effective content strategies. As a unifying vision and action plan, content strategy brings together various specialized writing communities, including professional and technical communication, marketing communication, and web development, ideally breaking disciplinary silos and biases and promoting convergence of these four key dimensions of practice Component content management-an interdisciplinary area of practice that focuses on creating and managing information as small components rather than documents has brought significant changes to professional and technical communication work since 2008. One major change is the move toward integrating organizational and user-generated content as well as disciplines and departments, expertise and roles, and business processes and tools. As stakeholders with various backgrounds across organizational units increasingly work together to create and publish content components, they need a unifying approach that fulfills business goals, organization requirements, and user needs. Content strategy has been proposed as that unifying approach.
AB - The papers in this special section focus on effective content strategies. As a unifying vision and action plan, content strategy brings together various specialized writing communities, including professional and technical communication, marketing communication, and web development, ideally breaking disciplinary silos and biases and promoting convergence of these four key dimensions of practice Component content management-an interdisciplinary area of practice that focuses on creating and managing information as small components rather than documents has brought significant changes to professional and technical communication work since 2008. One major change is the move toward integrating organizational and user-generated content as well as disciplines and departments, expertise and roles, and business processes and tools. As stakeholders with various backgrounds across organizational units increasingly work together to create and publish content components, they need a unifying approach that fulfills business goals, organization requirements, and user needs. Content strategy has been proposed as that unifying approach.
UR - http://www.scopus.com/inward/record.url?scp=84963654067&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84963654067&partnerID=8YFLogxK
U2 - 10.1109/TPC.2016.2540727
DO - 10.1109/TPC.2016.2540727
M3 - Review article
AN - SCOPUS:84963654067
SN - 0361-1434
VL - 59
SP - 2
EP - 6
JO - IEEE Transactions on Professional Communication
JF - IEEE Transactions on Professional Communication
IS - 1
M1 - 7448985
ER -