Introduction to the second special issue services marketing

Perspectives on service excellence

M J Bitner

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)299-301
Number of pages3
JournalJournal of Retailing
Volume73
Issue number3
StatePublished - Sep 1997
Externally publishedYes

Fingerprint

Excellence
Services marketing

ASJC Scopus subject areas

  • Marketing
  • Applied Psychology

Cite this

Introduction to the second special issue services marketing : Perspectives on service excellence. / Bitner, M J.

In: Journal of Retailing, Vol. 73, No. 3, 09.1997, p. 299-301.

Research output: Contribution to journalArticle

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