Introduction to the second special issue services marketing: Perspectives on service excellence

Mary Jo Bitner

doi:10.1016/S0022-4359(97)90019-1

Introduction to the second special issue services marketing: Perspectives on service excellence

Mary Jo Bitner

Arizona State University

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Original language	English (US)
Pages (from-to)	299-301
Number of pages	3
Journal	Journal of Retailing
Volume	73
Issue number	3
DOIs	https://doi.org/10.1016/S0022-4359(97)90019-1
State	Published - Jan 1 1997

ASJC Scopus subject areas

Marketing

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10.1016/S0022-4359(97)90019-1

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year = "1997",

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Introduction to the second special issue services marketing: Perspectives on service excellence

ASJC Scopus subject areas

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