Introduction to the second special issue services marketing: Perspectives on service excellence

Mary Jo Bitner

Research output: Contribution to journalArticle

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)299-301
Number of pages3
JournalJournal of Retailing
Volume73
Issue number3
DOIs
StatePublished - Jan 1 1997

ASJC Scopus subject areas

  • Marketing

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