International attention and multinational enterprise performance

Cyril Bouquet, Allen Morrison, Julian Birkinshaw

Research output: Contribution to journalArticle

84 Citations (Scopus)

Abstract

This study examines the performance consequences of international attention, defined as the extent to which headquarters executives in the multinational enterprise (MNE) invest time and effort in activities, communications, and discussions aimed at improving their understanding of the global marketplace. Using detailed questionnaire and archival data on 135 MNEs, our analysis revealed three significant findings. First, international attention can be operationalized as a meta-construct that consists of three interrelated and reinforcing dimensions. Second, international attention has a curvilinear (inverted U-shape) relationship with MNE performance. Third, the performance benefits of international attention increase with three categories of moderating factors: the international assignment experience of top executives, the independence of value-adding activities across country locations, and the degree of industry dynamism.

Original languageEnglish (US)
Pages (from-to)108-131
Number of pages24
JournalJournal of International Business Studies
Volume40
Issue number1
DOIs
StatePublished - Jan 29 2009
Externally publishedYes

Fingerprint

Industry
Communication
Multinational enterprises
Enterprise performance
Dynamism
Factors
Questionnaire
Inverted-U
International assignments
Headquarters

Keywords

  • Attention management
  • Cognition
  • Executive skills
  • International experience
  • Internationalization
  • Multinational performance

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management

Cite this

International attention and multinational enterprise performance. / Bouquet, Cyril; Morrison, Allen; Birkinshaw, Julian.

In: Journal of International Business Studies, Vol. 40, No. 1, 29.01.2009, p. 108-131.

Research output: Contribution to journalArticle

Bouquet, Cyril ; Morrison, Allen ; Birkinshaw, Julian. / International attention and multinational enterprise performance. In: Journal of International Business Studies. 2009 ; Vol. 40, No. 1. pp. 108-131.
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