Interdisciplinary study of service: Some progress, some prospects

David E. Bowen

Research output: Contribution to journalArticle

57 Citations (Scopus)

Abstract

The organizational dynamics surrounding the production and consumption of services has been a recent focus of study in both the organizational behavior (OB) and marketing literatures. The two literatures have addressed many common issues, given that production and marketing activities are often interwined within service organizations. This article identifies those points where the literatures converge in their thinking and presents some issues in service that require interdisciplinary study.

Original languageEnglish (US)
Pages (from-to)71-79
Number of pages9
JournalJournal of Business Research
Volume20
Issue number1
DOIs
StatePublished - 1990
Externally publishedYes

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Interdisciplinary Studies
Marketing

ASJC Scopus subject areas

  • Marketing
  • Applied Psychology

Cite this

Interdisciplinary study of service : Some progress, some prospects. / Bowen, David E.

In: Journal of Business Research, Vol. 20, No. 1, 1990, p. 71-79.

Research output: Contribution to journalArticle

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