TY - JOUR
T1 - Intellectual property management
T2 - A knowledge supply chain perspective
AU - Choi, Thomas
AU - Budny, Jaroslaw
AU - Wank, Norbert
PY - 2004/1/1
Y1 - 2004/1/1
N2 - With greater reliance on outsourcing has come a rise in the importance of supply chain and knowledge management principles. Intellectual property management in particular has gained saliency. Licensing relationships are like those between buyers and suppliers, except that the former transact knowledge while the latter transact concrete materials and services. This analogy gives rise to five licensing models: stick (damage recovery), defense (posturing), carrot (attracting potential suitors), consortium (standard setting), and market (industry-wide usage). Adding to the literature, these models can be used as different lenses through which to view licensors/licensees in the area of IP management.
AB - With greater reliance on outsourcing has come a rise in the importance of supply chain and knowledge management principles. Intellectual property management in particular has gained saliency. Licensing relationships are like those between buyers and suppliers, except that the former transact knowledge while the latter transact concrete materials and services. This analogy gives rise to five licensing models: stick (damage recovery), defense (posturing), carrot (attracting potential suitors), consortium (standard setting), and market (industry-wide usage). Adding to the literature, these models can be used as different lenses through which to view licensors/licensees in the area of IP management.
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U2 - 10.1016/j.bushor.2003.11.006
DO - 10.1016/j.bushor.2003.11.006
M3 - Article
AN - SCOPUS:0346961421
SN - 0007-6813
VL - 47
SP - 37
EP - 44
JO - Business Horizons
JF - Business Horizons
IS - 1
ER -