With greater reliance on outsourcing has come a rise in the importance of supply chain and knowledge management principles. Intellectual property management in particular has gained saliency. Licensing relationships are like those between buyers and suppliers, except that the former transact knowledge while the latter transact concrete materials and services. This analogy gives rise to five licensing models: stick (damage recovery), defense (posturing), carrot (attracting potential suitors), consortium (standard setting), and market (industry-wide usage). Adding to the literature, these models can be used as different lenses through which to view licensors/licensees in the area of IP management.
ASJC Scopus subject areas
- Business and International Management