Instruction, scholarship, and tenure

This article issues a challenge to professional associations (such as the American Psychological Association, Academy of Management, American Sociological Association, American Economic Association, and so on, which publish most academic scholarly research journals and to which most college and university faculty members belong to one or more of) to take strong and immediate action to create an infrastructure that will enable teaching to have value in the external, academic marketplace. Some specific suggestions as to how to accomplish that objective are set forth, and a call is made for colleagues to add to those suggestions.