Information usefulness versus ease of use: Which makes a destination website more persuasive

Hui Xie Jimmy, Deborah Kerstetter, Anna S. Mattila, Christine Buzinde, Duarte D. Morais

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

It is important that destination marketing organizations (DMOs) understand how website design influences consumers' interest in visiting a destination. Grounded in psychological theories of emotions, this study proposes a model to predict interest in visiting the destination. Results of structural equation modeling indicate that perceived information usefulness and perceived ease of use have a positive effect on perceived enjoyment, which in turn has a positive impact on interest in visiting the destination. In addition, perceived ease of use has a much stronger effect on interest in visiting than perceived information usefulness. Implications for marketing practice and future research are discussed.

Original languageEnglish (US)
Pages (from-to)15-26
Number of pages12
JournalTourism Analysis
Volume17
Issue number1
DOIs
StatePublished - 2012
Externally publishedYes

Fingerprint

marketing
modeling
effect
Ease of use
Usefulness
Destination
Web sites
Perceived ease of use
Destination marketing
Perceived enjoyment
Marketing organization
Marketing practices
Emotion
Psychological
Structural equation modeling
Web site design

Keywords

  • Interest in visiting the destination
  • Perceived ease of use
  • Perceived enjoyment
  • Perceived information usefulness

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this

Information usefulness versus ease of use : Which makes a destination website more persuasive. / Xie Jimmy, Hui; Kerstetter, Deborah; Mattila, Anna S.; Buzinde, Christine; Morais, Duarte D.

In: Tourism Analysis, Vol. 17, No. 1, 2012, p. 15-26.

Research output: Contribution to journalArticle

Xie Jimmy, Hui ; Kerstetter, Deborah ; Mattila, Anna S. ; Buzinde, Christine ; Morais, Duarte D. / Information usefulness versus ease of use : Which makes a destination website more persuasive. In: Tourism Analysis. 2012 ; Vol. 17, No. 1. pp. 15-26.
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