Information usefulness versus ease of use: Which makes a destination website more persuasive

Hui Xie Jimmy, Deborah Kerstetter, Anna S. Mattila, Christine Buzinde, Duarte D. Morais

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

It is important that destination marketing organizations (DMOs) understand how website design influences consumers' interest in visiting a destination. Grounded in psychological theories of emotions, this study proposes a model to predict interest in visiting the destination. Results of structural equation modeling indicate that perceived information usefulness and perceived ease of use have a positive effect on perceived enjoyment, which in turn has a positive impact on interest in visiting the destination. In addition, perceived ease of use has a much stronger effect on interest in visiting than perceived information usefulness. Implications for marketing practice and future research are discussed.

Original languageEnglish (US)
Pages (from-to)15-26
Number of pages12
JournalTourism Analysis
Volume17
Issue number1
DOIs
StatePublished - Sep 4 2012
Externally publishedYes

Keywords

  • Interest in visiting the destination
  • Perceived ease of use
  • Perceived enjoyment
  • Perceived information usefulness

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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