Individual differences as moderators of persuasive message and attitude-behavior relations

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

Two individual difference characteristics, need for cognition and argumentativeness, are investigated to determine their impact on persuasive message processing and attitudebehavior relations. Results indicate that although these characteristics moderate message perception and the relationship between attitudes and behavioral intentions they did not significantly influence message processing.

Original languageEnglish (US)
Pages (from-to)1-6
Number of pages6
JournalCommunication Research Reports
Volume6
Issue number1
DOIs
StatePublished - Jun 1989
Externally publishedYes

ASJC Scopus subject areas

  • Communication

Fingerprint

Dive into the research topics of 'Individual differences as moderators of persuasive message and attitude-behavior relations'. Together they form a unique fingerprint.

Cite this