TY - GEN
T1 - Indian Millennials
T2 - 2012 IEEE Conference on Technology and Society in Asia, T and SA 2012
AU - Perakslis, Christine
AU - Michael, Katina
PY - 2012
Y1 - 2012
N2 - This mixed methods study with a sequential explanatory strategy explored qualitatively the statistically significant quantitative findings relative to Indian respondents' perceptions about RFID (radio frequency identification) transponders implanted into the human body. In the first analysis phase of the study, there was a significant chi-square analysis reported (χ2 = 56.64, df = 3, p =.000) relative to the perception of small business owners (N = 453) that implanted chips are a more secure form of identification and/or access control in organizations and the respondents' country of residence. Countries under study included Australia, India, the UK and US. The country contributing most to this significant relationship was India. Additionally, frequency data comparing the relationship of the respondents' generation and perceptions of implants as a more secure technology (yes-no) was examined. The significant chi-square (χ2 = 29.11, df = 2, p =.000) analysis indicated that there was a very significant relationship between the respondents' opinions and such generations as Baby Boomers (those born 1946-1965), Generation X (those born 1966-1980) and Generation Y (those born 1981-2000). The second analysis phase of the study explored qualitative data gleaned from open-ended questions asking Indian Millennials (born 1981-2000) about their feelings about being implanted with a chip. Over one third of the world's population is considered part of the Millennial generation. Of India's 1.2 billion people, approximately half are under the age of 25; that is, over 250 million are categorized as Millennials. Based on the quantitative and qualitative findings, researchers in this study concluded that three factors affect perceptions of RFID implants. One key factor is that Indian Millennials appear to describe more feelings of positivity and neutrality when compared with the two prior generations.
AB - This mixed methods study with a sequential explanatory strategy explored qualitatively the statistically significant quantitative findings relative to Indian respondents' perceptions about RFID (radio frequency identification) transponders implanted into the human body. In the first analysis phase of the study, there was a significant chi-square analysis reported (χ2 = 56.64, df = 3, p =.000) relative to the perception of small business owners (N = 453) that implanted chips are a more secure form of identification and/or access control in organizations and the respondents' country of residence. Countries under study included Australia, India, the UK and US. The country contributing most to this significant relationship was India. Additionally, frequency data comparing the relationship of the respondents' generation and perceptions of implants as a more secure technology (yes-no) was examined. The significant chi-square (χ2 = 29.11, df = 2, p =.000) analysis indicated that there was a very significant relationship between the respondents' opinions and such generations as Baby Boomers (those born 1946-1965), Generation X (those born 1966-1980) and Generation Y (those born 1981-2000). The second analysis phase of the study explored qualitative data gleaned from open-ended questions asking Indian Millennials (born 1981-2000) about their feelings about being implanted with a chip. Over one third of the world's population is considered part of the Millennial generation. Of India's 1.2 billion people, approximately half are under the age of 25; that is, over 250 million are categorized as Millennials. Based on the quantitative and qualitative findings, researchers in this study concluded that three factors affect perceptions of RFID implants. One key factor is that Indian Millennials appear to describe more feelings of positivity and neutrality when compared with the two prior generations.
KW - India
KW - RFID
KW - access control
KW - employee identification
KW - microchips
KW - radio frequency identification
KW - surgically implanted chips
KW - surveillance
UR - http://www.scopus.com/inward/record.url?scp=84873125710&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84873125710&partnerID=8YFLogxK
U2 - 10.1109/TSAsia.2012.6397977
DO - 10.1109/TSAsia.2012.6397977
M3 - Conference contribution
AN - SCOPUS:84873125710
SN - 9781467320702
T3 - Proceedings of the 2012 IEEE Conference on Technology and Society in Asia, T and SA 2012
BT - Proceedings of the 2012 IEEE Conference on Technology and Society in Asia, T and SA 2012
Y2 - 27 October 2012 through 29 October 2012
ER -