Original language | English (US) |
---|---|
Pages (from-to) | 58-64 |
Number of pages | 7 |
Journal | Business Horizons |
Volume | 22 |
Issue number | 6 |
DOIs | |
State | Published - Dec 1979 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing