Fingerprint
Dive into the research topics of 'Implications of loyalty program membership and service experiences for customer retention and value'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Implications of loyalty program membership and service experiences for customer retention and value
Ruth N. Bolton, P. K. Kannan, Matthew D. Bramlett
Research output: Contribution to journal › Article › peer-review
715
Scopus
citations