Implementing successful self-service technologies

M J Bitner, Amy Ostrom, Matthew L. Meuter

Research output: Contribution to journalReview articlepeer-review

255 Scopus citations
Original languageEnglish (US)
Pages (from-to)96-109
Number of pages14
JournalAcademy of Management Executive
Volume16
Issue number4
DOIs
StatePublished - Nov 2002

ASJC Scopus subject areas

  • Marketing

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