Previous research on popular images of women and of minority groups has looked almost solely at images of minority men and of white women. This article presents survey data on images of black women among 256 white non-Hispanic college undergraduates, using a modified Katz/Braly scale. The article explores the nature, distribution, correlates, and emotional evaluations of these images and the implications of these images for black women's lives. Images of black women differed substantially from those of American women in general. Most commonly, black women were characterized as loud, talkative, aggressive, intelligent, straightforward, and argumentative. In addition, students rated positive traits less positive and negative traits less negative when exhibited by black women than by American women in general, apparently because of their expectations for black women's behavior.
ASJC Scopus subject areas
- Gender Studies
- Social Psychology
- Developmental and Educational Psychology