Image, media bias, and voter characteristics: The ideal candidate from 1988-2000

Judith S. Trent, Cady Short-Thompson, Paul Mongeau, Andrew K. Nusz, Jimmie D. Trent

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

The view of image as a transaction between what candidates say and do and the way in which voters compare that behavior to their beliefs of what candidates should be or do stimulates three critical questions important to political communication. First, although the power of the media to affect the outcome of political campaigns and candidates is believed by citizens and has been documented by researchers, do the views of individual members of the media regarding the ideal qualities required of presidential candidates differ significantly from those of the voters? Second, do the criteria of the "ideal presidential candidate" vary across elections? And finally, do the evaluative dimensions of idealness differ by party affiliation, age, or gender? The answers to these and related questions were determined from a survey of 562 journalists covering, and 1,246 citizens attending, political rallies in New Hampshire during the presidential primaries of 1988, 1992, 1996, and 2000.

Original languageEnglish (US)
Pages (from-to)2101-2124
Number of pages24
JournalAmerican Behavioral Scientist
Volume44
Issue number12
StatePublished - Aug 2001
Externally publishedYes

Fingerprint

voter
candidacy
Research Personnel
trend
citizen
political communication
journalist
transaction
campaign
election
Surveys and Questionnaires
gender

ASJC Scopus subject areas

  • Psychology(all)
  • Clinical Psychology
  • Social Sciences(all)

Cite this

Trent, J. S., Short-Thompson, C., Mongeau, P., Nusz, A. K., & Trent, J. D. (2001). Image, media bias, and voter characteristics: The ideal candidate from 1988-2000. American Behavioral Scientist, 44(12), 2101-2124.

Image, media bias, and voter characteristics : The ideal candidate from 1988-2000. / Trent, Judith S.; Short-Thompson, Cady; Mongeau, Paul; Nusz, Andrew K.; Trent, Jimmie D.

In: American Behavioral Scientist, Vol. 44, No. 12, 08.2001, p. 2101-2124.

Research output: Contribution to journalArticle

Trent, JS, Short-Thompson, C, Mongeau, P, Nusz, AK & Trent, JD 2001, 'Image, media bias, and voter characteristics: The ideal candidate from 1988-2000', American Behavioral Scientist, vol. 44, no. 12, pp. 2101-2124.
Trent, Judith S. ; Short-Thompson, Cady ; Mongeau, Paul ; Nusz, Andrew K. ; Trent, Jimmie D. / Image, media bias, and voter characteristics : The ideal candidate from 1988-2000. In: American Behavioral Scientist. 2001 ; Vol. 44, No. 12. pp. 2101-2124.
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