I'll have what she's having: Effects of social influence and body type on the food choices of others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, Andrea Ketcham

Research output: Contribution to journalArticle

224 Scopus citations

Abstract

This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.

Original languageEnglish (US)
Pages (from-to)915-926
Number of pages12
JournalJournal of Consumer Research
Volume36
Issue number6
DOIs
StatePublished - Apr 1 2010

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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