I'll have what she's having: Effects of social influence and body type on the food choices of others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, Andrea Ketcham

Research output: Contribution to journalArticle

211 Citations (Scopus)

Abstract

This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.

Original languageEnglish (US)
Pages (from-to)915-926
Number of pages12
JournalJournal of Consumer Research
Volume36
Issue number6
DOIs
StatePublished - Apr 2010

Fingerprint

food
food consumption
self-esteem
Social influence
Food choice
Social Influence
Food

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

I'll have what she's having : Effects of social influence and body type on the food choices of others. / McFerran, Brent; Dahl, Darren W.; Fitzsimons, Gavan J.; Ketcham, Andrea.

In: Journal of Consumer Research, Vol. 36, No. 6, 04.2010, p. 915-926.

Research output: Contribution to journalArticle

McFerran, Brent ; Dahl, Darren W. ; Fitzsimons, Gavan J. ; Ketcham, Andrea. / I'll have what she's having : Effects of social influence and body type on the food choices of others. In: Journal of Consumer Research. 2010 ; Vol. 36, No. 6. pp. 915-926.
@article{3850ccdf87b340219b203b2ec5540844,
title = "I'll have what she's having: Effects of social influence and body type on the food choices of others",
abstract = "This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.",
author = "Brent McFerran and Dahl, {Darren W.} and Fitzsimons, {Gavan J.} and Andrea Ketcham",
year = "2010",
month = "4",
doi = "10.1086/644611",
language = "English (US)",
volume = "36",
pages = "915--926",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "6",

}

TY - JOUR

T1 - I'll have what she's having

T2 - Effects of social influence and body type on the food choices of others

AU - McFerran, Brent

AU - Dahl, Darren W.

AU - Fitzsimons, Gavan J.

AU - Ketcham, Andrea

PY - 2010/4

Y1 - 2010/4

N2 - This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.

AB - This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.

UR - http://www.scopus.com/inward/record.url?scp=77950241052&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77950241052&partnerID=8YFLogxK

U2 - 10.1086/644611

DO - 10.1086/644611

M3 - Article

AN - SCOPUS:77950241052

VL - 36

SP - 915

EP - 926

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 6

ER -