If you let them build it, they will stay! An empirical study of add-on content and user engagement

Irfan Kanat, Kevin Hong, Bin Gu, T. S. Raghu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

This study aims to uncover the effects of two types of add-on content -namely, user generated and developer generated content- on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.

Original languageEnglish (US)
Title of host publicationProceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017
EditorsTung X. Bui, Ralph Sprague
PublisherIEEE Computer Society
Pages4082-4090
Number of pages9
ISBN (Electronic)9780998133102
StatePublished - 2017
Event50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Big Island, United States
Duration: Jan 3 2017Jan 7 2017

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2017-January
ISSN (Print)1530-1605

Conference

Conference50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Country/TerritoryUnited States
CityBig Island
Period1/3/171/7/17

Keywords

  • Add-on content
  • Digital economy
  • Online games
  • User engagement

ASJC Scopus subject areas

  • Engineering(all)

Fingerprint

Dive into the research topics of 'If you let them build it, they will stay! An empirical study of add-on content and user engagement'. Together they form a unique fingerprint.

Cite this