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Identifying the role of cognitive, affective, and behavioral components in understanding residents' attitudes toward place marketing
Jeamok Kwon, Christine Vogt
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Contribution to journal
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Article
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peer-review
80
Scopus citations
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Business & Economics
Resident Attitude
100%
Place Marketing
98%
Residents
60%
Tourism
35%
Tourism Development
33%
Conceptual Model
21%
Social Exchange Theory
19%
Economic Growth
18%
Tourists
16%
Destination
13%
Earth & Environmental Sciences
marketing
72%
tourism development
42%
county
31%
tourism
31%
tourism economics
29%
economic growth
17%
opinion
16%
test
6%
Social Sciences
Tourism
58%
marketing
56%
resident
48%
attitude formation
18%
exchange theory
18%
tourist
12%
economic growth
12%
Engineering & Materials Science
Tourism
83%
Marketing
66%
Economics
8%