Identifying and mapping stakeholders

An industry case study

Roger W. Hutt

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Purpose: The paper seeks to identify and map groups, organizations, and individuals chief executive officers refer to in annual report letters, and propose a method for identifying those appearing to be stakeholders. Identifying who those stakeholders are could provide clues to competitors' corporate strategies or other issues drawing the attention of executive managers. Design/methodology/approach: Annual report letters of all 19 public restaurant franchisors on the 2007 Franchise Times top 200 list were analyzed with concordance software. Stakeholders were identified and mapped according to their linkages with franchisors. Findings: Significant differences were found between international and domestic franchisors. An industry-specific approach was used. Research limitations/implications: A small sample, focused on a single industry, was used. The study could be replicated using the procedures discussed. Practical implications: Groups, organizations, and individuals referred to in annual reports are identified and mapped. Originality/value: A method for determining which groups, organizations, and individuals are stakeholders is presented.

Original languageEnglish (US)
Pages (from-to)181-191
Number of pages11
JournalCorporate Communications
Volume15
Issue number2
DOIs
StatePublished - 2010

Fingerprint

Industry
Stakeholders
Annual reports
Franchisor
Corporate strategy
Linkage
Franchise
Managers
Small sample
Competitors
Design methodology
Restaurants
Software
Concordance
Chief executive officer

Keywords

  • Annual reports
  • Chief executives
  • Corporate communications
  • Stakeholder analysis

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management
  • Industrial relations

Cite this

Identifying and mapping stakeholders : An industry case study. / Hutt, Roger W.

In: Corporate Communications, Vol. 15, No. 2, 2010, p. 181-191.

Research output: Contribution to journalArticle

Hutt, Roger W. / Identifying and mapping stakeholders : An industry case study. In: Corporate Communications. 2010 ; Vol. 15, No. 2. pp. 181-191.
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